Eden

Assignment
Create a three-item packaging suite that works as a whole but also maintains product individuality

Approach
I have a deep love for fruit juices. However, there are a number of juices that are specific to certain regions and can be difficult to find. So I wanted to create a brand that sells every vibrant flavor of the globe’s most beloved fruit juices. This brand needed to not only be a celebration of fruit, but also of human culture and connection.

Results
The name Eden was chosen to emphasize a sense of coming together into a single place of beauty and harmony. Each individual package features (my own) original, hand-painted illustrations specific to the fruit and its region of origin.